Vol.6 No.1 (June 2023)

The Effect of Firm-Controlled Store Type Touchpoints on Customer’s Discrete Emotions: An Exploratory Study on Physical Store & Online Store

Jyro B. Triviño

Ateneo De Manila University

Linking Green Marketing Strategy and Green Supply Chain Management to Understand The Green Consumption Behavior – Purposive Sampling – Qualitative Research

Ma. Sheila Escuro

Polytechnic University of the Philippines

The Effects of Green Skepticism on the Intention to Purchase Sustainable Fashion of Gen Z Consumers: A Quantitative Case Study

Liza Mae L. Fumar 

De La Salle University

Development of a Sustainable Tourism Management Framework for Philippine Tourism Governance

Adrian A. Mabalay

De La Salle University and Miriam College