Vol.8 No.2 (October 2025)

Click here to download: PAoM e-Journal Vol. 8 No. 2, October 2025

ARTICLES

Assessing the Implications of Brand Equity Dimensions Through Customer-Based Framework on the Philippine Smartphone Industry

John Nelson Andaya, Christian Mar Maloloy-On

De La Salle University

Assessing the Strategic Decisions of PhilRice Negros: A Case Study on Rice Research, Development, and Extension Services

Maricris Cabanayan

Admin Unit, Philippine Rice Research Institute

Understanding the Motivations and Experiential Transformation of Filipinos Who Underwent Rhinoplasty

David Matthew Acero, Ma. Allyssa Dizon, Rhussell Eijneb Famy

De La Salle University

Gratitude and Generosity: Exploring How Perceived Financial Obligation Mediates the Influence of Utang na Loob and Kapwa on the Financial Behavior

Eric Parilla

Northwestern University

From Crisis to Stability: Investigating the Persistence of Opportunistic Earnings Management Post-COVID-19

Brian Christian S. Villaluz

De La Salle University

Leadership Motivation in Social Service Delivery within Resettlement Communities: A Qualitative Study Guided by the Self-Determination Theory

Gillian Consignado

Ateneo De Manila University

Using Action Research to Develop a ServQual-Based Feedback Mechanism for a Catering Business

Maria Adiel Aguiling, Joanna Marzel Cardenas

De La Salle University

Job Satisfaction and Employees’ Retention Among Staff in a Private Higher Education

Alexander Bautista, Jose Teody Cabantug

University of St. La Salle Bacolod

The Contributors

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