Vol.8 No.1 (June 2025)

Click to Download: PAoM e-Journal Vol. 8 No. 1, June 2025

Articles

Strategic Brand Management for Higher Education Institutions with Graduate Degree Programs: Empirical Insights from the Higher Education Marketing Mix (A Replication Study in the Philippines)

Grethel T. Ledesma

De La Salle University

The Impact of AI-Driven Marketing to Customers of a Leading e-Commerce Platform in Northern Mindanao, Philippines

Richard S. Celeste

Mindanao State University Main Campus

AI-Augmented Leadership: How Artificial Intelligence is Reshaping Executive Decision Making and Corporate Strategy in the Philippines

Shoudie N. Marzan II, MIT

CIIT College of Arts & Technology

Cultivating Critical Thinking on AI-Generated Content using Hofstede’s Masculinity vs. Femininity Framework: A Cross-Cultural Workshop for Management Education

Huoge Zhao
Ateneo De Manila University

Analyzing the Behavioral Intention of Undergraduate Accounting Students in the Philippines to Enroll in a Data Analytics-Related Course

Kenneth Michael A. De Castro
De La Salle University

OTW to JGH: An Analysis of Reuse Intention of E-Hailing Application among DLSU students as explained by Subjective Norms; Perceived Usefulness and Perceived Ease of Use as mediated by User Satisfaction

Angelo Eli Asistin, Lance Kristan Corpuz, Lorenzo Layug, Marielle Imee Raymundo, Jessica Jaye Ranieses
De La Salle University

Cop or Drop? Examining Consumers’ Ethical Purchasing Intention of Fast Fashion

Melyssa Dawn Gullon, Angela Monique Lugod, Kyla Belle Masangkay, Nadine Chanel Padilla, & Shieradel Jimenez
De La Salle University

The Impact of Deceptive Advertising on Customer Loyalty in E Commerce in Bulacan

Edgar L. Chang, Baron Francis R. Bernardo, Daisy Rose B. Eugenio, Angelyn P. Gabalonos, Aisa A. Hiligan, Rhea Lebrilla, Francis L. Palparan
Dr. Yanga Colleges Inc.

The Contributors (Click to Download)

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